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Chief Marketer Direct
 October 1, 2014

 

4 Mobile & Tablet Best Practices for Customer Engagement and Sales
Location-based technology, AR and other tactics can bring your mobile marketing plan to life. Discover how you can maximize your mobile data for increased engagement and ROI.  More...
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Sorting Out the Chaos of Marketing Tech Change
Disruptive is the new normal in marketing. Read how companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets. More...
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The Non-Creepy Future of Personalized Marketing
Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently "followed them around the web" wherever they went. See how your retargeting efforts can go from creepy to welcomed by consumers.  More...

How Millennials Will Change Marketing and the Workplace
Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA. More...
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Chief Data Marketer

Big Data for Mobile Marketers
Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers. More...

Triggered Email Volume, Opens and Clicks Rise
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013. More...

Special Report: B2B Content Marketing
Simply having B2B content isn't enough. To be successful, you need a plan. In this Chief Marketer Special Report, learn ideas for creating better online engagement and getting more out of your B2B events with content marketing. More...

Chief Marketer Listline  
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Better Senior Living and the Innovation B2B file. More...

 

 
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University of Maryland, College Park, MD

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Georgia Public Broadcasting, Atlanta, GA

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DaySpring, a subsidiary of Hallmark Cards,
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Mars Petcare, Franklin, TN

Marketing Manager
Artesian Beauty, LLC, Los Angeles, CA
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