Forbes 30 Under 30 Unveiled
Forbes has once again released its annual list of 30 marketers and advertisers under age 30 who are setting a new standard in marketing and advertising. They come from the likes of such companies as Lovesocial, Nomi and Jebbit.
More...
| SPONSORED BY: |
 |
|
|
Kraft Sends 50 Marketers to CES? Are you There?
If your plans are to be on the cutting edge—and not the chopping block—you better keep up with what’s happening at the International Consumer Electronics Show. Brand marketers and agencies consider it a must-attend event and they are there in droves to spot new marketing technologies and opportunities so they don’t get left behind.
More...
| SPONSORED BY: |
 |
|
|
5 Big Brand CMO’s Face Tough Jobs Ahead
The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser is shedding brands at breakneck speed. Here’s a look at these five CMO’s and the challenges they face in 2015.
More...
A Lesson in Social Marketing from Hollywood
Dig deep into this article to find a few nuggets to improve your social reach based on how Hollywood does it. For example, Universal’s “Neighbors” never had a score below 90 on the UTA index — and was at 98 when the movie opened, bringing in $51.1 million on its first weekend thanks to a strong social push.
More...
| SPONSORED BY: |
 |
|
|
Anheuser-Busch Plans to Wow Super Bowl Fans Again
Many of the millions of Super Bowl XLIX viewers next month will be anticipating the next round of ads from big brands like Anheuser-Busch, and it is planning to surprise and delight once again. It may be hard to top last year’s “Puppy Love” spot, but the brand’s marketers will certainly try. Here’s a peek at some of the details.
More...
Carnival, Doritos, Miller Plan for Super Bowl XLIX
That’s right, it’s time to get ready for some football! The Big Game in Glendale, AZ is coming Sunday, Feb. 1, and Super Bowl XLIX promises to be an enormous opportunity for marketers looking to deliver their message to the year’s biggest TV audience (as well as those attending the game). Here’s what Carnival Cruise Lines, Doritos, Miller Lite and Anheuser-Busch are up to. Watch for these updates each week on ChiefMarketer.com.
More...
|
