The Biggest Misstep Even Dazzling Social Marketers Make
Social marketers can get process, creative and execution plans all tied up in a pretty bow, then forget one critical thing and it all ends in disaster. What one marketing misstep can a Fortune 20 brand make with a $10 million integrated massive campaign and a savvy creative digital agency in tow? Find out.
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Colgate Tests “Missed Call” Marketing to Send Samples
Here’s a primer on ZipDial, a Bangalore, India-based startup known for its success at “missed call” marketing. ZipDial was just purchased by Twitter. This article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
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Kellogg’s Shifts Marketing to Dark of Night to Sell More Cereal
This mega cereal brand (and lots of other products) is shifting marketing and advertising to later in the day, and night, to encourage buyers to think about planning cereal for breakfast before they go to bed. TV spots, Weather Channel apps and print ads are all part of the mix.
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7 Ways to Develop Awesome Brand Advocates
We all know that brand advocates can truly help boost a brands image and sales. Here, the author lays out seven ways to improve a brand advocates return on investment for any brand, including buying them a cup of coffee once in a while.
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P&G’s Former CMO Jim Stengel on the Future of Marketing
Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble on flaunting humanity, tools to achieve spectacular results, pivoting your purpose and more. We’re all interested to hear what Stengel has to say.
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Super Bowl Round-Up: Snickers "Brady Bunch" & Dove's Dad Spot
This week's Super Bowl round-up from Chief Marketer includes a look at the reasoning behind how and when Super Bowl ads are debuted, how Facebook is tying into the frenzy, and a look at what Snickers, Victoria's Secret, Dove and WeatherTech have in store for viewers on Super Bowl Sunday.
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