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Chief Marketer Direct
 January 16, 2015

 

McDonald’s “Tragedies” Marketing Takes Some Heat
McDonald’s used its airtime during the NFL playoffs and Golden Globes to push out a montage of messages appearing on dozens of its franchisees famous Golden Arches signs in support of devastating events. But so soon after the bloodbath at the Charlie Hebdo offices in Paris not everyone thought it a smart idea.
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Newcastle Brown Ale Stages Super Bowl Ambush
Newcastle Brown Ale is recruiting other brands to chip in for a collaborative “Super Bowl” ad to help offset the gigantic costs of a typical Game Day ad. If the campaign, “Band of Brands,” is successful, the ad will show 20 or 30 brands and run online and in some local NBC markets. It’s an ambush of sorts aimed at the Super Bowl’s biggest beer advertiser, Anheuser-Busch.
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Super Bowl Round-Up: Lexus' Music Video, Bud Light & Pac-Man
Brands have been teasing Super Bowl fans with more details about their Game Day marketing campaigns, and Chief Marketer is bringing readers a weekly update of what’s happening across all things Super Bowl marketing. Here’s this week’s installment.
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Mobile Tech 2015: Engaging Consumers On-the-Go
Marketers who are poised for success know that connecting with consumers via mobile devices is critical in today’s connected world. Be it through webpages, videos and email messages optimized for mobile viewing, or more advanced tech solutions such as location-based messaging, marketers will need to leverage mobile technology more and more moving forward.
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Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
If you like communicating through arm farts, then some of these new TV spots will be for you. In a (sometimes) sophomoric bid to reinvigorate the Juicy Fruit gum brand, parent Wrigley and DDB Chicago have pulled together 15-second spots to get people chewing again on the fruity sticks. The spots make a return to TV after a 10-year hiatus. 
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IBM & Apple Apps Give Retail Associates Access to Customer Data
IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.
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Job Opportunities
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National Rural Electric Cooperative Association, Arlington, VA

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iZotope, Cambridge, MA

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EMC, Hopkinton, MA

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Dover Federal Credit Union, Dover, DE

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C&K Components, Newton, MA
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