The week's most relevant content from around the web and why it's important.

June 21, 2013

(MarketingProfs)

Take a look at how many fans your company has on its social platforms. Now, look at how many of those fans are active and how they interact with your brand. Some fans are supportive and gregarious; others, more critical. ReachLocal researched the most popular types of social media fans then created this informative infographic.

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(New York Times)

Aiming to attract younger travelers, Marriott International is introducing a new advertising and branding campaign, Travel Brilliantly, for Marriott Hotels and Resorts, its largest brand. In addition to TV, digital, print and mobile ads, the campaign includes a new Web site, logo and shortened band name. But not everyone is impressed.

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(Convince & Convert)

Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent and attribute and reapply data to shorten the sales cycle. Here are four fresh approaches B2B marketers are using in social media.

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(VentureBeat)

A pin on Pinterest has a useful life that’s thousands of times longer than that of a tweet or Facebook post. The long tail of a pin can last beyond 30 days, while tweets and Facebook posts can become obsolete in a matter of hours. A new sstudy from Piqora notes that Pinterest's virality ratio increased 42% from the fourth quarter of 2012, indicating that marketers are getting smarter. Here's what you need to know. 

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(Vissual Website Optimizer Blog)

If all conversion optimization best practices led to postiive outcomes for everyone all the time, it'd be such a wonderful world. But that's not the reality. Best practices can lead to negative test results. To offer a fresher perspective, here are five lead generation case studies that buck so-called conversion best practices.

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By Chief Marketer Staff

Start making sense of all the customer information flooding your way from every direction. In this special report, learn: Ways to determine what data really matters to your organization; How to find the right skill sets for your data team Ideas for maximizing data from social media; Why you need to break out of silos.

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