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Chief Marketer This Week August 5, 2016
Everything Old is New Again—And That’s What Millennials Love
Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that. More…
 
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Arby’s “The Meat Mountain” Case Study
It began when Arby’s asked Aclone to help combat low awareness… To learn more download the full Arby’s case study!
Video Helps Maine Lobsters Get Their Claws into Chefs
A series of online videos educating chefs and diners about the appeal of Maine lobsters has helped get the tasty crustacean onto more restaurant menus. More…
 
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Our first book! The PROMO Playbook
The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today!
Creating a Plan for B2B Social Media
Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc. More…


Why You Need to Be Thinking About Second-Party Data
Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Align With Sales for Account Based Marketing Success
Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why. More…


 
 
Job Opportunities

Short Term Casual
Columbia University, NY

Communications Manager
Helena Food Share, Helena, MT

Communications and Marketing Manager
FAER, Schaumburg, IL

Manager, News & Information Outreach in Spanish
University of California, Agriculture and Natural Resources (UC ANR), Riverside, CA

Senior Director, University Media Relations
Stanford University, Stanford, CA

Technical Ad Analyst
Disney ABC Television Group, Seattle, WA
 
Related Content

Case Study - The HGTV Lodge
HGTV challenged Pop2Life to develop a unique platform that allowed their brand to engage millennials at the CMA Music Festival. Thus The HGTV Lodge was born creating memoriable experiences for fans for more than three years.

Agency Profile - Natural Selection Promotions
Learn Natural Selection Promotions’s DemoPortal, is changing the landscape of the demo industry. Read how their software allows manufactures the centralize and easily manage their brand ambassadors and demo agencies.
 
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