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July 8, 2016 |
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Influencer Marketing Benefits, Challenges, Facts: Infographic
This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information. More…
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| Digital Directive |
| Why synergy between data, content and channels is essential for a successful online B2B strategy. Get the report today! |
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Olympic Amendment Opens Door for Big and Small Brands
A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes. More…
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Owners of Hostess Twinkies Pitch to a New, Young Audience
Metropoulos & Co. took Pabst Blue Ribbon beer on a turnaround and made a killing. Now, it is looking to do the same with an iconic brand: Hostess Twinkies. More…
Publicis' Investments in Startups Pay Off with Big Innovations
Publicis' investments in startups is starting to pay off. More…
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Bud Light Flip Flops on Equal Pay
Bud Light tries to bathe in the halo of taking a stand on paying women as much as men. But then, InBev refuses to talk about equality among its own female employees, More…
Brand USA’s CMO on Marketing American Tourism
Tom Garzilli, CMO of Brand USA, shares what it's like to market the brand with a spend of about $140 million. More…
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| Job Opportunities |
Senior Manager, Direct Marketing Fundraising
San Francisco Symphony, San Francisco, CA
Retail Marketing Director, North America
IT Cosmetics, Jersey City, NJ
Communications and Marketing Manager
The Alma Mater Society at UBC, Vancouver, Canada
Manager, Business Operations
ESPN, Bristol, CT
Associate Manager, Production Research
ESPN, Bristol, CT
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| Related Content |
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Case Study - Frito-Lay
The MarketingArm’s Do Us a Flavor campaing built sales and created an emotional connection for Frito-Lay with Millennials by tapping into the snacker’s social world and asking them to come up with the next Lay’s potato chip flavor,
Case Study - Valvoline
TSMGI developed a campaign for Valvoline that featured a partnership with Hendrick Motorsports and two of NASCAR’s most popular drivers—Dale Earnhardt Jr. and Jimmie Johnson, which drove incremental retail revenue.
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| The Chief Marketer Network Source Directory |
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