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Chief Marketer This Week July 29, 2016
Childish or Relatable? Emojis Run the Gamet in Brand Marketing
Emoji use by brands has taken off in marketing, but what's the payoff: annoyance or appreciation? More…
 
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Arby’s “The Meat Mountain” Case Study
It began when Arby’s asked Aclone to help combat low awareness… To learn more download the full Arby’s case study!
Red Flags Shoot up after $1 Billion Deal for Dollar Shave Club
When Unilever paid an astounding $1 billion for Dollar Shave Club, a start-up that markets razors, red flags should have shot up at companies all across the country. More…
 
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Case Study: truTV
In this case study, Bottle Rocket took over an art gallery and staged the Museum of Impractical History, during Comic Con, in order to create a major buzz and awareness around the network’s new season of it’s hit comedy series Impractical Jokers.
Marketing Leaders Weigh in on 12 Key Attributes for Digital Marketing
In this article from Forbes.com, marketing leaders were interviewed about their views on the most important attributes needed to succeed in the digital world. More…


Amazon’s Alexa Now Suggests Patrón Cocktails
Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Is Your LinkedIn Profile Recruiter Friendly?
It’s important to make sure your page and LinkedIn profile are up to snuff giving you the best chance to be viewed. Here are 3 mistakes you may be making. More…


Parents Share Love in Dear GapKids Back-to-School Videos
GapKids is out with a series of videos titled "Dear GapKids" that show kids heading back to school in various scenarios and parents weighing in.… More…

 
 
Job Opportunities

DSP Product Marketing Manager
Cadence Design Systems, Inc, San Jose, CA

Software Acceleration Product Marketing Manager
Xilinx, San Jose, CA

Software Acceleration Product Marketing Manager
Xilinx, San Jose, CA

Flight Dynamics Engineer
Hughes, Gilbert, AZ

Enterprise Product and Solutions Marketing Manager
Cisco Systems, San Jose, CA

Sr. Manager of Paid Search
DISH, Englewood, CO
 
Related Content

Case Study - The HGTV Lodge
HGTV challenged Pop2Life to develop a unique platform that allowed their brand to engage millennials at the CMA Music Festival. Thus The HGTV Lodge was born creating memoriable experiences for fans for more than three years.

Agency Profile - Natural Selection Promotions
Learn Natural Selection Promotions’s DemoPortal, is changing the landscape of the demo industry. Read how their software allows manufactures the centralize and easily manage their brand ambassadors and demo agencies.
 
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