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Chief Marketer This Week July 15, 2016
A Handful of Clever Marketing Principles and Pokémon Go Goes Wild
Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products. More…
 
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Amazon, Once Again, Tops the BrandIndex 10 Best-Perceived Brands
The BrandIndex 10 Best-Perceived Brands, which tracks the perception of thousands of brands across dozens of sectors simultaneously, has been released. More…
 
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Mobile Trends for the 2016 Summer Olympics: Infographic
Here’s an infographic from Fetch, a global mobile-first agency, that outlines mobile behavior and industry trends during the 2016 Summer Olympic Games. More…


Why Aren't Childless Women Marketed to?
Childless women and marketing are like oil and water: They don't mix and childless women are wondering why marketers don’t cater to them. More…
 
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Get Ready to Own the Customer Experience
Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar. More…


Coca-Cola Unveils Extensive Summer Olympic Marketing Campaign
Coca-Cola has unveiled details around its #ThatsGold campaign tied to the upcoming Summer Olympics in Rio. More…

 
 
Job Opportunities

Unit Marketing Specialist
Sodexo USA, FAIRFAX, VA

Brand Marketing Director, TV Distribution
NBCUniversal, New York, NY

Marketing Manager - NTCA
The Rural Broadband Association, Arlington, VA

Marketing Manager
American Medical Association, Chicago, IL

News Production Assistant-part time
Univision 34 Atlanta, Atlnata, GA

Marketing Director
Experience Columbus, Columbus, OH
 
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Case Study - Frito-Lay
The MarketingArm’s Do Us a Flavor campaing built sales and created an emotional connection for Frito-Lay with Millennials by tapping into the snacker’s social world and asking them to come up with the next Lay’s potato chip flavor,

Case Study - Valvoline
TSMGI developed a campaign for Valvoline that featured a partnership with Hendrick Motorsports and two of NASCAR’s most popular drivers—Dale Earnhardt Jr. and Jimmie Johnson, which drove incremental retail revenue.

 
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