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Chief Marketer This Week June 24, 2016
Past Unilever Campaigns Drove Move to End Stereotyping Women
A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing. More…
 
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Montejo and Mana Case Study
Read how Cardenas Marketing Network created a memoriable consumer experience when they product The Montejo and Mana partnership tour.
Forgot Something? Perhaps it’s the No. 1 Step for Content Marketing
Pumping out great content? Don't forget about content promotion. Here are six ways to make sure your hard-working content gets in front of your audience. More…
 
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Our first book! The PROMO Playbook
The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today!
Chobani Edible House Introduces Snack Dips
Chobani Mezé Dips are being introduced with an "edible" house in NYC and a giveaway for a July 4th holiday to stay there. More…


Anger Over ANA “Kickbacks” Report Spills Over to Cannes Lions
A report issued earlier this month by the ANA critical of “non-transparent” practices by agencies has spilled over to the Cannes Lions Festival. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Marketing Execs Still Planning to Hire This Year: Report
Many companies are adding to their bench of marketing talent, particularly within the digital space. Here's the outlook for the rest of the year. More…


At KFC, Charge Your Phone While You Eat
In its latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item. More…

 
 
Job Opportunities

Product Marketing Manager - Embedded Software
Xilinx, San Jose, CA

Product Marketing Manager - Embedded software
Xilinx, San Jose, CA

Product Marketing Manager - Embedded Software
Xilinx, San Jose, CA

Americas Field Marketing Manager
EMC, Bedford, MA

Product Marketing Manager
Xilinx, San Jose, CA

Product Marketing Manager
Xilinx, San Jose, CA
 
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Case Study - Frito-Lay
The MarketingArm’s Do Us a Flavor campaing built sales and created an emotional connection for Frito-Lay with Millennials by tapping into the snacker’s social world and asking them to come up with the next Lay’s potato chip flavor,

Case Study - Valvoline
TSMGI developed a campaign for Valvoline that featured a partnership with Hendrick Motorsports and two of NASCAR’s most popular drivers—Dale Earnhardt Jr. and Jimmie Johnson, which drove incremental retail revenue.
 
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