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June 17, 2016 |
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Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala. More…
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| Valvoline “Reinvention Project” – Case Study |
| TSMGI developed a multifaceted campaign for Valvoline that featured a partnership with NASCAR drivers Dale Earnhardt Jr. and Jimmie Johnson and drove incremental retail revenue. |
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Live from PROMONext: Chicken of the Sea Explores New Waters
Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood. Christie Fleming, the brand's SVP marketing shares the insights and strategies. More…
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| Our first book! The PROMO Playbook |
| The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today! |
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Ad Companies for Cannabis Sprout Up
Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that. More…
CMOs Flock to Cannes to See What the Future Holds: Canne's CEO Explains
In this Q&A with The Cannes International Film Festival of Creativy's CEO Phil Thomas, he explains what draws people to Canne each year and what they can expect when the festival opens Friday. More…
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London Bans Unrealistic Body Image Ads on Subway
London's Mayor didn't like what he was seeing—or hearing for that matter. He bans unrealistic body ads after hundreds of complaints poured in for one weight lose supplement ad. More…
Live From PROMONext: Heineken is the Beer of Cities
A campaign designed to position Heineken as the “Beer of Cities” is explained by Heineken Brand Manager, Raul Esquer, that helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold. More…
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| Job Opportunities |
Product Marketing Manager - Media
Brightcove, Boston, MA
Consultant Product Marketing Manager
EMC, Marlborough, MA
Principal Product Marketing Manager
EMC, Marlborough, MA
Consultant Product Marketing Manager - ECS
EMC, Irvine, CA
Marketing Director, University Relations
Virginia Tech -- Virginia Polytechnic Institute, Blacksburg, VA
Customer Relationship Marketing Manager
Fred Meyer Jewelers, Portland, OR
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Holiday Resiliency - SunGard Availability Services Case Study
Learn how Bulldog created the unique zombie-themed campaign "Holiday Resiliency" for SunGard Availability Services, that delivered real business results, including more than 3,000 leads in a two-week run.
The HGTV Lodge - Case Study
In 2012, HGTV challenged Pop2Life to develop a unique platform that allowed their brand to engage millennials at the CMA Music Festival. Pop2Life’s solution introduced The HGTV Lodge. In a… To learn more download the full HGTV case study!
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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