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June 10, 2016 |
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Join us Tuesday, June 14, in NYC
Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.
These high-energy, educational sessions offer a behind-the-scenes look at how major brand marketing departments operate. Each speaker will also provide a list of takeaways for attendees to take back to their respective offices and put into action immediately to improve their own campaign work. It’s a morning jam-packed with lessons and networking. More…
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8 Lessons from Brands that Failed at Content Marketing
If we can learn from other’s content marketing mistakes, the idea is to avoid making those same mistakes ourselves. Here's 8 lessons. More…
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| 2017 B2B Top Shops |
| Join the elite! Become a 2017 B2B Top Shop! We’re looking for the brightest, smartest and most creative B2B agencies! Deadline Extended to June 17! Submit Your Application Today! |
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JetBlue’s Marty St. George on Why the Brand Isn't Just a Fad
Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff. More…
5 Influencer Marketing Trends That Are Changing the Game
Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions. More…
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Pepsi + Pizza Hut Partner in Emoji Promotion
Consumers who hunt for a bottle of Pepsi showing a pizza emoji just might get a free pizza from Pizza Hut as part of the Pepsi Emoji campaign. More…
The Pink-Out of Women’s Marketing
As this article from the Chicago Tribune points out, the “ 'for her' marketing approach seems to have lost its appeal.” Here's what you need to know. More…
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| Job Opportunities |
Marketing Manager, North West Africa
GE Global Growth Organization, Algiers, Algeria
Digital Marketing Manager
GE Power, San Ramon, CA
Software Solutions Product Marketing Manager
GE Power, Beijing, China
Sr Product Marketing Manager
GE Energy Connections, Redmond, WA
Customer Engagement Marketing Manager
GE Power, San Ramon, CA
Promotions Marketing Manager
Organic Valley, Cashton, WI
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Holiday Resiliency - SunGard Availability Services Case Study
Learn how Bulldog created the unique zombie-themed campaign "Holiday Resiliency" for SunGard Availability Services, that delivered real business results, including more than 3,000 leads in a two-week run.
The HGTV Lodge - Case Study
In 2012, HGTV challenged Pop2Life to develop a unique platform that allowed their brand to engage millennials at the CMA Music Festival. Pop2Life’s solution introduced The HGTV Lodge. In a… To learn more download the full HGTV case study!
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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