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May 13, 2016 |
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Nestlé Waters’ CMO Antonio Sciuto on its Marketing Technology Transformation
Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands. More…
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| Digital Directive |
| Why syngergy between data, content and channels is essential for aa succcessful online B2B stragety. Get the report today! |
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KFC’s Lickable Nail Polish. Really?
Only in the kooky promotion-marketing world might you find such a campaign: It’s a new product from KFC: edible, lickable fingernail polish. More…
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PROMONext June 14 NYC: Best Price Ends May 16
What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC. Hear from top brand marketers and join us as we celebrate the 2016 PRO Awards. More…
Bud Makes Beer “Great Again”
Budweiser's new "America is in Your Hands" campaign plays off the November presidential election. It is changing the name on its bottles and cans from Bud to America. More…
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The Latest Technology: Sending Ads through Sound
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones. Budweiser tested it a mega concert. More…
High-end Liquor Companies Go All Out
Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences. More…
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ISTE, Portland, OR
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Holiday Resiliency - SunGard Availability Services Case Study
Learn how Bulldog created the unique zombie-themed campaign "Holiday Resiliency" for SunGard Availability Services, that delivered real business results, including more than 3,000 leads in a two-week run.
The HGTV Lodge - Case Study
In 2012, HGTV challenged Pop2Life to develop a unique platform that allowed their brand to engage millennials at the CMA Music Festival. Pop2Life’s solution introduced The HGTV Lodge. In a… To learn more download the full HGTV case study!
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