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April 8, 2016 |
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4 Reasons Why YOU Should Attend PROMONext in June
New York in June is always a beauty. There’s Central Park, Lincoln Center, Broadway and let’s not forget the shopping! There’s plenty more to see and do, of course, but here are four reasons why you, as a marketer or agency professional should attend PROMONext: Leaders in Promotional Marketing Conference… More…
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| Behold the B2B Mellennial |
| Charting the B2B Millennial path to purchase, and figuring out what really influences their buying decisions. |
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Burberry Uses Snapcodes to Unlock Fragrance Content
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content. Find out what it did. More…
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| Chicken of the Sea Case Study |
| When an iconic American brand turns 100, you celebrate big time. Chicken of the Sea, along with the entire shelf-stable seafood category, was experiencing a decline in… To learn more download the full Chicken of the Sea case study! |
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Lean Cuisine’s Double-Digit Digital Turnaround
Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around. More…
Nissan’s New CMO Calls AOR’s Work Sh _ _!
Nissan CMO Christian Meunier lit a roaring fire under the brand’s agency by publicly shaming it to bring new and innovative ideas to the table. More…
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A Campaign is Mocked and the CMO is Out
Marketing missteps happen, and here's another one. A video to promote Rhode Island mixed up images of buildings, among other mistakes and a marketer lost her job. More…
3 Tools to Analyze Instagram Content
3 tools to track and analyze Instagram content and why you need them. More…
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| Job Opportunities |
Enterprise Marketing Manager at OpenDNS
Cisco Systems, Offsite Non-Bay Area, CA
Product Marketing Manager (MSSP) at OpenDNS
Cisco Systems, San Francisco, CA
Senior Technical Marketing Manager
Cisco Systems, San Jose, CA
Sr. Product Marketing Manager
Cadence Design Systems, Inc, San Jose, CA
Nike Athletic Centers - Customer Service & Marketing Manager
Nike, Beaverton, OR
Marketing Manager - Pedestal Foods Division
TBHC Delivers, Nashville, TN
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Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.
truTV Case Study
truTV approached Bottlerocket with an interesting proposition. Could we create a presence and major buzz at San Diego Comic-Con for the new season of the network’s hit…To learn more download the full truTV’s case study!
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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