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April 22, 2016 |
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We’re at it Again! PROMONext June 14 NYC
What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC. Content you won't find any place else! More…
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| Behold the B2B Millennial |
| Charting the B2B Millennial path to purchase, and figuring out what really influences their buying decisions. |
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Ben & Jerry's Founders Arrested: A Stunt or Not?
Ben & Jerry's founders were arrested in Washington, DC, this week. Marketing stunt or political statement? You be the judge. More…
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| Bolthouse Farms – Case Study |
| Read how Inspira Marketing, levaraging a partnership between Bolthouse Farms and Giant Eagle, helped the brand execute a hyper-targeted sampling program during the Back to School season. |
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Ad Agencies Need More Creativity to Attract Young Professionals
Ad agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours. More…
Brand Activation Spend to Top $595 Billion
Spending on brand activation marketing in the U.S. rose to $560 billion, accounting for almost 60% of advertisers’ budgets, according to a new study from ANA and PQ Media. More…
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Coke’s New Packaging Strategy, Sameness
Coca-Cola has a new packaging strategy. Its debuting a “One Brand” look for its regular Coke, Diet Coke, Coke Zero and Coke Life. Could that confuse consumers? More…
Gap’s Athleta Taps Celebrate Girls Movement
The Gap-owned retailer, Athleta, has joined dozens of mainstream brands celebrating girls’ strength and confidence with the Athleta "Power of She" campaign. More…
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| Job Opportunities |
Marketing Manager
American Association for Justice, Washington, DC
Marketing Manager
Repertoire International de Litterature Musicale (RILM), New York, NY
Digital Marketing Director
BeautyRx by Dr. Schultz, New York, NY
Senior Product Marketing Manager
EMC, Bedford, MA
Consultant Product Marketing Manager - Competitive Intelligence
EMC, Irvine, CA
Product Marketing Manager, Imaging and Vision Product Group
Cadence Design Systems, Inc, San Jose, CA
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| Related Content |
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Holiday Resiliency - SunGard Availability Services Case Study
Learn how Bulldog created the unique zombie-themed campaign "Holiday Resiliency" for SunGard Availability Services, that delivered real business results, including more than 3,000 leads in a two-week run.
The HGTV Lodge - Case Study
In 2012, HGTV challenged Pop2Life to develop a unique platform that allowed their brand to engage millennials at the CMA Music Festival. Pop2Life’s solution introduced The HGTV Lodge. In a… To learn more download the full HGTV case study!
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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