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Chief Marketer This Week April 15, 2016
Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile
Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more intimate. More…
 
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Bots on Facebook Messenger App Open Opportunities for Brands
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to Chatbots. More…
 
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Jack Daniel's, Velcro, Mastercard, Heineken, Chicken of the Sea—All Share Strategies at PROMONext in June
PROMONext: Leaders in Promotional Marketing has an all-star lineup of speakers sharing case studies, strategies and tips from their own backyards. Join us June 14 in NYC. More…


6 Ways to Prevent Destructive Experiences with Influencers
Holly Pavlika, senior vice president at Collective Bias, shares six tips to handle difficult situations with influencers before they even begin. More…
 
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Gillette Unveils 2016 Olympic Video
Gillette, owned by P&G, has released a new 30-second spot for its 2016 Olympic sponsorship and the names of some of of its professional athlete partners. More…


Report Reinforces Role of Authenticity
A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well. Learn how the top brands earn authenticity. More…

 
 
Job Opportunities

Marketing Manager, Publishing
The Optical Society, Washington, DC

Region Marketing Manager
GE Oil & Gas, Houston, TX

Group Marketing Manager (DFM #310)
DFM & Associates, Dallas, TX

Digital & Payments Marketing Manager
Central 1 Credit Union, Vancouver, Canada

Marketing Manager, Practice Growth
Habif, Arogeti & Wynne, LLP, Atlanta, Georgia

Marketing Manager/Director
Magnusson Architecture and Planning, PC, New York, NY
 
Related Content

How Amazon, Nest and Tesla Are Establishing New Approaches to Brand Loyalty
Join us on April 28th at 1 PM ET for this new webinar will help you in making the shift from awareness to understanding the key member engagement strategies that are critical to ensuring a successful loyalty program design or redesign.

Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.

 
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