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Chief Marketer This Week April 1, 2016
Brit + Co CEO on Why Snapchat is a New Partner
Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat. More…
 
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Quick-turn Content Labs on the Rise
At a fast pace, agencies are adding space for content marketing labs to produce video and photo shoots and other digital content as the demand for marketing content marches on. Here's what you need to know. More…
 
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Honda Offers Sleek Driving Shoe with 2016 Civic
In a new spin on automobile marketing, Honda is stepping out with a hot pair of sneakers sold with its 2016 Honda Civic as part of its new “Drive in Design” campaign. More…


How a CMO can Rise to CEO
More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump. More…
 
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Royal Caribbean CMO Jim Berra on Marketing the Mega Cruise Line
Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers. It's a mega brand with mega marketing strategies. More…


A Kraft Brand Marketer’s Year on Sabbatical
Karan Bajaj, a brand director at Kraft Foods, took a year off to go on a spiritual and creative sabbatical. He shares his story and has us all dream of doing the same. More…

 
 
Job Opportunities

Product Marketing Manager
Akamai Technologies, Inc., Cambridge, MA

Product Marketing Manager - Dell Blueprints
Dell, Inc., Round Rock, TX

Digital Marketing Manager
Quick Quack Car Wash, Roseville, CA

Corporate Buying Digital Marketing Manager
ALDI, Batavia, Illinois

Marketing Manager - Pharmaceuticals
Shimadzu Scientific Instruments Inc., Columbia, MD

Product Marketing Director
Cadence Design Systems, Inc, San Jose, CA
 
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truTV Case Study
truTV approached Bottlerocket with an interesting proposition. Could we create a presence and major buzz at San Diego Comic-Con for the new season of the network’s hit…To learn more download the full truTV’s case study!

 
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