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Chief Marketer This Week March 4, 2016
Billboards Tap Mobiles to Track Behavior
That billboard you just motored by may be doing more than just informing you—Clear Channel Outdoor is tapping into mobiles to track behavior as people pass by. More…
 
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American Express Replaces Ads with Content on NBC Shows
NBC Universal is replacing advertising on some of its shows this week with content marketing paid for by American Express. More…
 
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On Campus
College student brand ambassadors are the new media moguls. Get the report here!
Digital & Millennials: Are you All In?
The 2016 PRO Awards offers several new categories, including Best Digital Campaigns & Best Campaigns Targeting Millennials. More…


Taking the Fight to Digital: UFC CBO Garry Cook
UFC global chief brand officer Garry Cook shares some interesting marketing insights into an organization that holds 40 fights each year. More…
 
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Webinar: Drive Engagement and Conversion with Data
Join us on March 9 at 2PM EST to learn how savvy marketers target messages using data, across all digital channels, to drive loyalty and conversion.
New Research Promotes Education-based Marketing
New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works. More…


McDonald’s Drive Time
McDonald’s is having fun showing drivers how much easier it is to get to one of its drive through restaurants than to one of its competitors, Burger King More…

 
 
Job Opportunities

Field Marketing Manager- Austin, TX
Dell, Inc., Round Rock, TX

Product Marketing Manager, DNA Amplification
New England BioLabs, Ipswich, Massachusetts

Facilities Marketing Manager
City of San Antonio, San Antonio, TX

Marketing Manager, Publishing
The Optical Society, Washington, Dist. Columbia

Meeting and Marketing Manager
United States Pharmacopeia, Rockville, MD

Journal Marketing Manager
American Society for Microbiology, Washington, USA
 
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Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it is critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.
 
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