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Chief Marketer This Week March 25, 2016
Marina McDonald, CMO at Red Roof Inn on Tech, Apps and New Carpets
Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brand's marketing plans and the “scrappy” year ahead. More…
 
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8 Brand Partnerships to Steal Ideas From
From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing. More…
 
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Google Exec on 4 Best Practices for Content Marketing
Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing. More…


Location-Based Marketing Now a Must Do: Forbes Study
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority now. More…
 
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New Balance Digital Brand Director, Patrick Cassidy Shares Strategy Tips
Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour. He likes to play in digital. More…


The Brilliance of Not-Saying-a-Word Marketing
Get a behind-the-scenes look at how Kraft sold 50 million boxes of Kraft Macaroni & Cheese without most fans noticing it made major changes to its recipe. More…

 
 
Job Opportunities

Email Marketing Manager
Mode, San Francisco, California

Senior Demand Generation Marketing Manager
Mode, San Francisco, CA

Senior Product Marketing Manager
Mode Analytics, San Francisco, CA

Global Marketing Manager – Control Solutions
GE Oil & Gas, Minden, NV

Marketing Manager
American society for Clinical Pathology,
Chicago, IL

Category Marketing Manager - Road
Advanced Sports Inc, Philadelphia, Pennsylvania
 
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