Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.

Multicultural Mindset
The face of the U.S. consumer is changing fast. By 2019, some 135 million U.S. consumers will make up three groups: Asian American, African American or Hispanic. Marketers are looking to be culturally relevant to this growing diverse marketplace of Millennials whether through a total market approach or single initiatives.