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March 11, 2016 |
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Superman V Batman Fight Goes Viral—With a Catch
Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne. More…
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Are Millennials Worth Marketers Time?
Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today? Or is it too early to expect them to be ready to spend big? More…
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Digging Into the Amazon Underground Mobile App Store
The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer. Goat Simulator is one app testing the platform. More…
Using Data and Music To Build Brand
Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand. More…
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Special Report: The Art of B2B Creative
B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts. More…
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| Job Opportunities |
Strategic Marketing Manager
GE Oil & Gas, Flexible location in UK, United Kingdom
Associate Marketing Manager
GE Corporate, Menlo Park, CA
Group Marketing Manager (DFM #310)
DFM & Associates, Dallas, TX
Partner Marketing Manager
Absolute, East Austin, Texas
Digital Marketing Manager
Combined Jewish Philanthropies, Boston, MA
Senior Marketing Manager
Inhance Digital, Los Angeles, CA
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Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.
Student Brand Ambassadors are the New Media Moguls
Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.
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