Why Website Personalization Matters
The value of personalization with targeted content and offers that appeal to their implicit or explicit needs. More conversions, traffic, repeat visitors and happier customers: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants.

Frictionless B2C Guide
Customers want, demand and expect a cross-channel experience where they receive essentially the same message across all of those same channels. This guide outlines some best practices on delivering on the frictionless marketing experience promise when it comes to marketing automation, content marketing, social media and data management.