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Chief Marketer This Week February 19, 2016
Do you Emoji?
Emojis are among the latest go-to marketing technologies to keep up with Millennials. Here's 7 examples of how brands like Bud Light and Smithsonian use them. More…
 
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Sports Brand, DryWorld, Forgets to Give Models Pants
Another brand has landed itself in a kettle of controversy over an event it executed as part of a sponsorship deal. More…
 
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On Campus
College student brand ambassadors are the new media moguls. Get the report here!
Home Away Uses Awkward, Gross Moments to Fend Off Competition
Home Away's new campaign, “It’s Your Vacation, Why Share it,” takes aim at rival Airbnb. Mariano Dima, CMO at Home Away, comments on the campaign. More…


3 Reasons Why YOU Should Enter the 2016 PRO Awards
The 2016 PRO Awards offer winners a host of unique benefits, the least of which is to skyrocket your career to new heights. Here are the top three. More…
 
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Wendy’s CMO Kurt Kane on its “Deliciously Different” Campaign
Wendy’s CMO Kurt Kane on the strategy behind “Deliciously Different,” whether the “freshness” message will resonate and the creative used to make the point. More…


Target + Gwen Stefani, the Latest Live TV Event
Staging a Live TV Event is becoming a popular form of entertainment marketing, if you can afford the price. More…
 
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B2B Personas: The How, The Why, and the What Next?
Personas not delivering value? Join us for this live event.
 
Job Opportunities

Marketing Manager
American Society of Clinical Oncology, Alexandria, USA

Digital Marketing Manager, Americas - Amer Sports
Salomon | Suunto | Atomic | Mavic, Ogden, UT

Sr. Product Marketing Manager
Chiasma, Newton, Massachusetts

NFV/SDN Marketing Manager
Xilinx, San Jose, CA

Marketing Director
A/R Allegiance Group, Overland Park, Kansas

Marketing Manager
Aboriginal Tourism BC, West Vancouver, Canada
 
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