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December 18, 2015 |
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| Job Opportunities |
Marketing Manager
InfoSys, NA US
Marketing Director
Dell, Inc., Round Rock, TX
Device Marketing Director
Dell, Inc., Atin, TX
Marketing Manager 3
Wells Fargo Bank, Concord, CA
NFV/SDN Marketing Manager
Xilinx, San Jose, CA
Field Marketing Manager
Dell, Inc., Round Rock, TX
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Commerce, It’s Always Personal: How Context-Driven Content Fuels Sales Growth
Content has a direct impact on commerce. Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in context of the customer’s latest interaction with your brand.
7 Lessons from Visionary Context Marketers
Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that hits the mark requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.
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