LinkedIn Social Selling
In the traditional model, marketing tells a targeted group what to want. Then sales tells them why they want it and takes the order. This model is less effective now that buyers are more active in information gathering. They know what they want and why. When today’s buyers have questions, they search for answers online instead of relying on information from a salesperson. Sales and marketing must align themselves to a new shared set of goals to reach buyers.

Frictionless B2B Guide
Customers want, demand and quite frankly expect a cross-channel experience where they receive essentially the same message across all of those same channels. In this particular guide we’ll discuss some ways to remove any friction B2B marketers may be having as it relates to delivering a cross-channel marketing experience.