Disrupting the Path to Purchase | Clickthrough Rates | View Web Version
Chief Marketer Direct
 April 02, 2014

 

Why Marketers Must Disrupt the Path to Purchase
Shoppers are doing more and more research online before buying, from a variety of devices. Parago conducted shopper research during the last holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends. More...
 
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Are Your Email Clickthrough Rates Legitimate?
Sure, you're looking at the metrics of your email marketing efforts. But are you really measuring the right elements to determine the true clickthrough rate of your campaigns? More...
 
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Contact: Anthony Carraturo 914.368.1083

The Device Matters in Search
Sixty-five percent of searches start on mobile devices, which means marketers must heavily consider the device consumers are searching on when planning their digital marketing initiatives. More...

Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse
Facebook launched a series of Youtube videos to combat the loud voices claiming Facebook is way overused. Learn more on the Big Fat Marketing Blog. More...
 
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7 Commandments of Monetizing Mobile Search
April 9, 2014 @ 2:00 p.m. ET

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Digital Marketing Comes of Age for CPG Brands
Why are consumer packaged goods firm late to digital marketing?  The industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale is to blame. Learn what CPG marketers must do to get in the game. More...

4 Tips to Make Campaigns Work Across all Screens
Today, marketers are visiting your sites from a variety of devices. Here’s what you need to know about making your campaigns work across all screens to maximize conversions. More...
 
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Content Sharing Impacts Vendor Selection: Study
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council. More...

LeadsCon New York Call for Speakers
Have ideas on lead acquisition, nurturing and retention? Looking for an audience? The LeadsCon New York call for B2B and B2C speakers is open. More...
 
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A Senior Marketing Professional’s 5 Biggest Challenges And How To Overcome Them
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