When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
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When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
This survey from VentureBeat share the major concerns CMOs have about marketing automation.
Why DataMentors says Big Data isn't just for big businesses.
Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.
