Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version
Chief Marketer Direct
 July 08, 2014

 
The Secret to Edmunds Optics' Social Boost
LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.
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TapouT's Integrated Web Platform Success
TapouT marketing director Noel McDaniel and her team partnered with MojoNow, an integrated marketing and ecommerce website platform created especially to serve as the online component for direct response campaigns.
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RedSeal Looks Online for Lead Gen Gold
RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.
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Marketing Technology: Are you in Control?
Here are four strategies to ensure you're controlling your marketing technology and it's not controlling you.
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How Marketing Technology Can Stop Consumer Disconnect
Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.
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