|
Leveraging Marketing Technology to Achieve Measurable Results
January 27, 2014
|
 |
|
|
By Patrick Gorman
 Customer data platforms are among the hottest marketing tech categories in 2014, giving marketers the ability to build custom databases more quickly and easily than ever.
Read Full Story
|
|
Advertisement
 |
Chief Marketer’s 2013 Annual Social Media Survey
Chief Marketer’s annual survey shows that social marketing has gone mainstream. In this Special Report, learn:
• What tools marketers are using for social campaign management
• How marketers assign responsibility for content creation
• Where social budget dollars are being spent
• The biggest challenges to social success
• And more!
Click here now! |
|
|
|
Advertisement
Do you truly know your customer? Learn why data is still at the heart of customer engagement.
Free Webinar On Demand
Learn about innovative technologies, which enable today’s marketers to solve the struggle of obtaining clean, integrated, actionable customer data, and gaining meaningful insights from it.
Click here for more information! |
|
|
By Patrick Gorman
 DocuSign's vice president, demand generation Meagen Eisenberg is using lead scoring tech solutions to find potential leads that are screened to match her brand's DNA, and she's seeing impressive results.
Read Full Story
|
|
Advertisement
| |
This position does not show in the eletter |
|
|
By Frans Van Hulle
 Are you taking advantage of exciting new trends in lead gen, mobile and location-based tech? Learn why marketers need to keep up with the rise of technology and how to use it to their advantage.
Read Full Story
|
|
By offerpop
From repurposing consumer-generated content to amplifying TV and print campaign messaging, discover how social-savvy brands will be leveraging social media in the year ahead.
|
|
|
|
