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Chief Marketer Tech Talk September 6, 2016
Cloud Software vs Software in the Cloud
It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.” More…
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Top 6 Marketing Trends in 2017
An interesting list of the six key trends that may dominate marketing in 2017.
What Went Wrong in the Mobile App Love Affair
New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates. What happened? More…
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Our first book! The PROMO Playbook
The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today!
Experiential Takes on Multiple Roles: Special Report 
Coca-Cola is one marketer that took advantage of every aspect of the Olympic Games in Rio—the athletes, the sports, the venues, even staging mini events at dozens of small villages all across Brazil before the Games even began. Learn more in this Chief Marketer Special Report  More…

3 Strategies When Buying Programmatic for Branding
While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding. More…
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
How to Create Branded Video That Converts
Learn the five reasons to hop on the branded video marketing bandwagon this Thursday in a free Chief Marketer webinar with Vidyard. More…

 
 
Job Opportunities

Sr Marketing Manager 2 - Product Marketing
GE Aviation, Austin, NA

Sr Product Marketing Manager
Current & GE Lighting, San Ramon, NA

Software Solutions Product Marketing Manager
GE Power, Beijing, China

Senior Software Engineer - DevOps(CMW)
Hughes, American Fork, UT

Spacecraft Controller II
Hughes, Gilbert, AZ

Spacecraft Controller III
Hughes, Gilbert, AZ
 
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2016 B2B MarTech Trends
For many B2B marketing organizations, tech is the biggest budget line item for 2016. Where should your company be investing marketing technology dollars to get the biggest ROI?

Sweeps Win Big in Digital
The online world has opened up new opportunities for sweepstakes marketers. Digital provides more precise targeting, better quality leads and, through viral share, can send sweeps promotions spanning the globe with little effort on the marketer’s part.
 
The Chief Marketer Network Source Directory
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name.
Agencies
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Data Svcs & Software
Digital Marketing
Direct Mail
Email
Event Marketing		 Fulfillment
Mobile Marketing
Premiums & Incentives
Printers
Retail Marketing
Social Marketing
Games & Contests
Teleservices
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