| Email Optimization | Forming a True Sales-Marketing Partnership |
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September 26, 2017 |
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Lenovo CMO Roman Outlines Marketing Challenges
Learn how tech brand Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More…
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| Enter Today! The CM200 |
Finally, an agency ranking that goes outside advertising to shine the spotlight on the rest of the marketing mix.
From the editors of Chief Marketer comes the first comprehensive ranking of the top non-advertising agencies—The Chief Marketer 200, the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. |
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Q&A: Steve Kozek on GE Capital’s Marketing Challenges
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content. More…
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| The Marketing Technology Conference of the Year |
| Join 1,000 leading marketers and technologists at EventTech—the world’s only conference and exposition on how to use social media and technology to reinvent live experiences. Attend 80 sessions. Test-drive 500 technologies. Walk away with unlimited ideas. Register by October 12 for reduced rates. |
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Trifacta Creates a Tiered ABM Focus
Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs. More…
Can Your Customers Count On You in a Hurricane?
As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis. More…
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| Superbook Marketing Resource Directory |
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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