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Chief Marketer Tech Talk September 20, 2016
4 Reasons to Make Personalized Marketing Analytical
The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible. More…
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5 Reasons to Hop on the Video Marketing Bandwagon
Free Webinar On Demand
Discover how video can boost your email CTR, lead gen and social media exposure.
One Size Doesn’t Fit All in ABM
There are different account based marketing (ABM) models that apply based a company’s customer base and needs. One size doesn't fit all, says Bob Peterson of SiriusDecisions.  More…
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Where CMO’s are Spending Budget and Resources: Marketing Across the Buyer’s Journey in 2016
On-Demand Webinar
Watch and discover where the marketing money is going – and why – and how to set your organization up for success.
How the IoT is Creating Real-Time Customer Experiences
Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week. More…

5 Lessons Learned at B2B LeadsCon
The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month's B2B LeadsCon. More…
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.

 
 
Job Opportunities

Channel Launch Manager
Hughes, Denver, CO

Strategic Marketing Director - Licensing
General Electric, Boston

Global Product Marketing Director, Point of Care Ultrasound
General Electric, Wauwatosa

Senior Global Product Marketing Manager
General Electric, Barrington

Global Product Marketing Manager
General Electric, Barrington

Sr Marketing Manager - Product Marketing
General Electric, Redmond
 
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2016 B2B MarTech Trends
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Sweeps Win Big in Digital
The online world has opened up new opportunities for sweepstakes marketers. Digital provides more precise targeting, better quality leads and, through viral share, can send sweeps promotions spanning the globe with little effort on the marketer’s part.
 
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