Email Optimization | Forming a True Sales-Marketing Partnership
Chief Marketer Tech Talk August 29, 2017
B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More
Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse. More…
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The B2B – Martech Summer Top 10
As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on ChiefMarketer.com this summer. The Digital Crossover Between Marketing and Technology In this excerpt from… More…
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B2B Marketing Automation All-Stars
New Special Report: Ideas to steal from leading B2B brands making the most of their marketing technology investments More…

Ways to Optimize Content Marketing for Ecommerce
As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content. More…
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Touchtown Engages Senior Centers With Marketing Automation
Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age. More…

Getting the Most Out of B2B Tech Videos
Discover ideas for getting more milage out of your B2B tech videos for inbound, outbound and more. More…
 
 
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Building a Better B2B Digital Strategy
Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale.

Delivering a Great Customer Experience
If you can understand your customer and connect with them, you have the opportunity to offer them a meaningful, personalized experience. In doing so, you can maximize their potential as a customer.

 
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