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Chief Marketer Tech Talk August 23, 2016
Five Ways to Improve Your B2B Digital Marketing Data Strategy
Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, consider these five key steps from B2B LeadsCon featured speaker Curtis Thornhill. More…
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Top 6 Marketing Trends in 2017
An interesting list of the six key trends that may dominate marketing in 2017.
Creating Mobile Apps That Meet Customer Expectations
Push notifications from mobile apps have gone through several phases of evolution in terms of content, triggers, and personalization. Here's how to create an app that serves your customers' needs.  More…
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Our first book! The PROMO Playbook
The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today!
Brands Take Control of Their Data to Reset Privacy
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold. More…

Busting Through the Noise: Lead Gen Trends—Special Report 
Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers must make the most of their automation investments. Learn more in this Chief Marketer Special Report  More…
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.

 
 
Job Opportunities

Sr Marketing Manager 2 - Product Marketing
GE Aviation, Austin, NA

Sr Product Marketing Manager
Current & GE Lighting, San Ramon, NA

Software Solutions Product Marketing Manager
GE Power, Beijing, China

Product Marketing Manager
Cadence Design Systems, Inc, Chelmsford, MA

CNA-HEALTH UNIT COORDINATOR Medical & Surgical FT (0.9) Days CHI Health Immanuel
CHI St. Luke’s, Omaha, TX

Senior Software Engineer - DevOps(CMW)
Hughes, American Fork, UT
 
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2016 B2B MarTech Trends
For many B2B marketing organizations, tech is the biggest budget line item for 2016. Where should your company be investing marketing technology dollars to get the biggest ROI?

Sweeps Win Big in Digital
The online world has opened up new opportunities for sweepstakes marketers. Digital provides more precise targeting, better quality leads and, through viral share, can send sweeps promotions spanning the globe with little effort on the marketer’s part.
 
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