| Email Optimization | Forming a True Sales-Marketing Partnership |
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August 14, 2018 |
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Sales and Marketing Pros Need Stronger Relationships: Report
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report. More…
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| Connect to Convert – Boston |
| The World’s top conference and expo on customer acquisition strategies. Join thousands of industry leaders in digital marketing, performance marketing and lead generation to discover innovative technologies and network with a powerful community of leaders and experts. Secure your spot today and join us in Boston October 3-5. |
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How CMOs Can Comply With California’s New Data Privacy Law
Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act? More…
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| 2018 Experience Design & Technology Awards |
| This is the world’s only awards program recognizing the use of design and technology across live experiences—enter your best event environments, exhibits, technology, social campaigns and more for a chance at industry-wide recognition across one million marketers. |
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For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers. More…
Break Down the Wall Between B2B Sales and Marketing
Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively. More…
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| Esports Business Summit |
October 1-3, 2018 | Caesars Palace, Las Vegas
Attend the one conference that connects the entire Esports econsystem. Group rates and early registration discounts available – see site for details |
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When Personalization Backfires— And What to Do About It
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right." More…
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| Job Opportunities |
VP, Communications & Marketing
Space Center Houston, Houston, TX
Coordinator, Recruitment & Retention
Southern Illiniois University, Carbondale, IL
Director, On-Air Fundraising
WTTW (PBS), Chicago
Media Relations Manager
Samford University, Birmingham, AL
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| Related Content |
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Connect to Convert—Oct. 3-5
Join us in Boston Oct. 3-5 and discover how leading brands like GE, EyeMed, Save the Children, First Data, MassMutual and more are engaging and converting customers.
Masters of Measurement
In this new Chief Marketer Special Report, learn how the NHL, Marriott, Aon and more are measuring their marketing ROI.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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