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Chief Marketer Tech Talk July 07, 2015
Turning Big Data Into an Actionable Marketing Asset
Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption. More…
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Three Easy Ways For SMBs to Improve Mobile Strategy in 2015
With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses. More…
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Marketing ARC Awards 2015
Submit your best marketing campaigns leveraging technology for a chance to put your brand, agency, or tech solution in the spotlight.Entries due 7/9!
Why Real-Time Data Should Matter to Marketers
Managing real-time data requires real-time interaction management and enterprise marketing technology. More…

TGI Friday's Takes Customer Feedback Seriously
TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items. More…
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B2B LeadsCon 2015 - The only conference to exclusively cover the unique challenges of the B2B Lead Gen Marketer.
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Special Report: Using Technology Solutions to Fuel Social Engagement
Technology solutions are making that process easier for marketing teams by automating the creation of content aimed at driving engagement, as well as allowing the creation of custom social audiences that are based off of existing CRM data that marketers already have. More…

 
 
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