Email Optimization | Forming a True Sales-Marketing Partnership
Chief Marketer Tech Talk July 31, 2018
Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report
Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers. More…
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Human Element Can Help Align Sales and Marketing
Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together. More…
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Dropbox Draws Academic Ire Over Data Sharing for Study
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study. More…

Applying Conversion Rate Optimization to All Aspects of Marketing
Conversion rate optimization can be applied to both digital and offline marketing. Here's five tips for creating a CRO framework. More…
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Cool Reads: Our July B2B and Martech Top 10
Sit by the AC and catch up with our top 10 most popular B2B and martech stories for July 2018. More…

 
 
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The Haskell Company, Brentwood, TN
 
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Award Winning Case Studies
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