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July 26, 2016 |
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Having the Right Resources is Key to Marketing Tech Success
Obtaining the resources to implement your martech investments is a challenge for many marketing organizations. Kevin Lee of Did-It, a featured speaker at B2B LeadsCon, shares some tips. More…
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How CMOs Are Turning Ecommerce Measurement On Its Head
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture. More…
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| Our first book! The PROMO Playbook |
| The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today! |
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Appreciating the Wisdom of the Right Cross Device Data Set
Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out. More…
The Essential Role of B2B Content Marketing
Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail. More…
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| Job Opportunities |
Software Acceleration Product
Marketing Manager
Xilinx, San Jose, CA
Marketing Manager, Corporate
​Sponsorships and Events
Exelon Corporation, Baltimore, MD
Teaching Instructor
East Carolina University, Greenville, NC
Storyboard Artist/Character Designer
The Christian Broadcasting Network,
​Virginia Beach, VA
Weekday Overnight Counselor
Concern For Independent Living, Riverhead, NY
Library Branch Manager
City of Milwaukee, Milwaukee, WI
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| Related Content |
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Case Study: Emerson Climate Technologies
Emerson wanted to create a platform that would forgo traditional product-focused, promotional avenues in favor of a market-focus thought leadership program. TriComB2B created E360 that translated Emerson’s expertise into a cohesive message that made them an industry thought leader.
Case Study: truTV
In this case study, Bottle Rocket took over an art gallery and staged the Museum of Impractical History, during Comic Con, in order to create a major buzz and awareness around the network’s new season of it’s hit comedy series Impractical Jokers.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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