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June 23, 2015 |
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Special Report: Using Technology Solutions to Fuel Social Engagement
Technology solutions are making that process easier for marketing teams by automating the creation of content aimed at driving engagement, as well as allowing the creation of custom social audiences that are based off of existing CRM data that marketers already have. More…
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TGI Friday's Takes Customer Feedback Seriously
TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items. More…
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How Engaging Customer Experiences Can Drive Revenue
Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience. More…
Create a Better B2B Big Data Plan
Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda. More…
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Gold: Best Mobile Campaign 2015
“As seen on TV” took on a new meaning when retail chain Target and cable network TBS teamed up to make an episode of Cougar Town readily shoppable in real time. Target had previously had success with product placement in… More…
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Field Marketing Manager-Dell SecureWorks
Dell, Inc., Atlanta, GA
Marketing Manager
Northwest Community Credit Union, Eugene, OR
Strategic Marketing Manager
GE Transportation, Springfield Central, NA
Acquity Group Digital Marketing Manager
Accenture, Chicago, IL
Sales and Marketing Director
Sagora Senior Living, Port Saint Lucie, FL
Communications and Marketing Manager
Riverfront Recapture, Inc., Hartford, CT
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SiriusView: Marketing Automation Platforms
The marketing automation platform (MAP) market is rapidly changing, to take full advantage of the available technology, buyers must pay close attention to usability, as well as each vendor's ability to effectively deploy and enable both marketing and sales.
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