Email Optimization | Forming a True Sales-Marketing Partnership
Chief Marketer Tech Talk July 18, 2017
Predictive Analytics Helps Cisco Improve Sales Process
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process. More…
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Manchester United & Volvo Ocean Race Partnerships Boost HCL’s Profile
Sports sponsorship deals with the U.K.'s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement. More…
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Join Us at B2B LeadsCon’s Connect to Convert!
Join hundreds of the leading B2B marketers from around the world and the biggest marketing brands at B2B LeadsCon’s Connect to Convert—the largest B2B conversion conference of the year, with a curriculum designed just for you, to recharge your lead generation toolkit. Lowest rates available now through July 28.
Bank of America Invests in B2B VR Engagement
Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers. More…

Coke’s New Mobile Bot Communicates with Vending Machines
Moving far beyond the eye-catching touchscreens vending machines, Coke has a plan for customers to use mobile chat bots for ease of purchase. More…
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Personalization, MarTech, Drive Beauty Buffs to Lancôme Pop-Up
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop. More…

Tell Stories and Take Risks: Advice from Tim Washer
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer. More…
 
 
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On-Demand Now: Marketing to Millennials 
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