Email Optimization | Forming a True Sales-Marketing Partnership
June 12, 2018
Cisco’s Journey to Digital Transformation
Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization. Digital VP Joseph Puthessery shares how martech has helped the brand serve changing audience expectations. More…
Join us on Tuesday, June 19th at espace where Chief Marketer presents Marketing to Women in the #METOO Era. A half-day workshop on creating thoughtful marketing programs that resonate with today’s women. Followed by the 2018 PRO Awards Gala Luncheon. REGISTER NOW!
Improving the Performance of Recommendation Engines
Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in. More…
Q&A: Volvo Ocean Race’s Sponsorship Adventure
The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's Jordi Neves took us behind the scenes in Newport. More…
October 1-3, 2018 | Caesars Palace, Las Vegas
Attend the one conference that connects the entire Esports econsystem. Group rates and early registration discounts available – see site for details
Discover how leading brands like JC Penney are successfully engaging women in meaningful ways in the era of #MeToo. And, learn the winners of the 2018 PRO Awards!