Email Optimization | Forming a True Sales-Marketing Partnership
Chief Marketer Tech Talk May 30, 2017
Data Lets Electronic Arts Put Players First
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first. More…
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Predictive Analytics Helps SAP Reach New Audience
An increased focus on predictive analytics helped SAP drive adoption for a new product and reach a specialized customer segment. More…
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Tom Fishburne Toons Into the Funny Side of Marketing
Tom Fishburne—aka the Marketoonist—poked fun at the current state of marketing at the recent Martech conference. More…

Modern Marketing Health Check: Is Your Organization Enabled for Experience Management?
Compare your company to the best practices of industry leaders in these five critical organizational readiness areas. More…
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Attention Tech Marketers: The C-Suite is Your Target, Too
If you’re a marketer who supports a technology sales organization, it means you’d better have a c-suite relevant toolkit at the ready. Here's what that entails. More…

 
 
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