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May 26, 2015 |
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Getting the Most From ROI Dashboard Tech
There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions. Dig in and learn more about the latest in ROI dashboard tech and how it is helping marketers manage information and reach the right customers. More…
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Inside Ancestry.com's Marketing Infrastructure Group
Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups. More…
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Governing Customer Identity Data & Great Customer Experience
By implementing new digital business solutions, companies can better achieve the optimal balance between customer experience personalization and customer data security/governance. More…
The Modern Era of Shopper Marketing: Technology
The shopper marketing standard—crunching consumer data to gain insights that lead to campaigns, communications and other marketing messages—is entering the modern era to advance shopper marketing efforts that impact consumers in real-time, often using state-of-the-art technologies. More…
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Special Report: Personalization Tech Trends
Whether its connecting with consumers via digital channels or mobile devices, or gauging their interests via social and reacting to data in real time, personalization is evolving quickly and smart marketers need to keep on top of the trends or risk being left behind. More…
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Field Marketing Manager-Dell SecureWorks
Dell, Inc., Atlanta, GA
Dell Software Field Marketing Manager
Dell, Inc., New York, NY
Marketing Manager
GlaxoSmithKline, NC
Sales/Marketing Director
Sagora Senior Living, Burleson, TX
Product Marketing Manager
United Technology Corporation, Pittsford, NY
Public Relations & Partnership Marketing Director
National 4-H Council, Chevy Chase, MD
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Build Your Own Marketing Cloud
Today’s marketers are challenged with figuring out how to navigate an increasingly complex technology landscape, which includes more siloed applications and fragmented data sources than ever before. Download this guidebook today to learn how to unify your marketing initiatives and maximize your technology investments.
Data Management Platforms Demystified
Learn how data management platforms can help you achieve audience targeting precision and scale across all marketing programs. This paper delivers an in-depth overview and provides information for marketers and agencies hoping to implement a DMP to improve program outcomes.
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