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Chief Marketer Tech Talk May 17, 2016
5 Tips for Getting More Out of Marketing Automation
New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments. Here's five ideas.  More…
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Marketing Cloud Enables Merchant Offers to GM Drivers
General Motors consolidated its data silos and streamlined its marketing initiatives by implenting Salesforce Marketing Cloud. Here's the story, from Connection 2016.  More…
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Slowing the Threat of Ad Blocking: 5 Ideas
Don't be afraid. Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers. More…

How IoT Offers Opportunities for Marketers
More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here's a lesson on how IoT offers opportunities for marketers. More…
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The Need for Deeper Content Marketing Metrics
Marketers tasked with assessing content marketing ROI and value have their work cut out for them. More…

 
 
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Related Content

2016 B2B MarTech Trends
For many B2B marketing organizations, tech is the biggest budget line item for 2016. Where should your company be investing marketing technology dollars to get the biggest ROI?

Out of the Fog, Into the Cloud
Today’s customer expects a customized experience at all times. This means marketers must be able to analyze data and act on it in real-time. For many organizations, marketing cloud solutions are the key to making that a reality. For many organizations, marketing cloud solutions are the key to making that a reality.

 
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