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May 12, 2015 |
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Getting the Most From ROI Dashboard Tech
There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions. More…
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Get Creative With Marketing Tech
Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service. More…
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Special Report: Personalization Tech Trends
Whether its connecting with consumers via digital channels or mobile devices, or gauging their interests via social and reacting to data in real time, personalization is evolving quickly and smart marketers need to keep on top of the trends or risk being left behind. More…
Don’t Let Marketing Tech Sabotage Your Success
Not all marketing-related technologies are equally important, nor are they always necessary. This article digs into tips on how to aviod letting tech pitfalls hamper success in marketing. More…
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Marketing Technologists Defined
SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some intereting new light on this new group of marketing tech specialists. More…
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Marketing Manager
Jackson River LLC, Washington, DC
Product Marketing Manager
Hirsh Industries, Des Moines, IA
Fragrance Marketing Director
Interparfums Luxury Brands, New York, NY
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Sagora Senior Living, Burleson, TX
Product Marketing Manager
United Technology Corporation, Pittsford, NY
Events Marketing Manager
SouthComm, Inc./Cygnus Business Media, Arlington Heights, IL
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SiriusView: Marketing Automation Platforms
The marketing automation platform (MAP) market is rapidly changing, to take full advantage of the available technology, buyers must pay close attention to usability, as well as each vendor's ability to effectively deploy and enable both marketing and sales.
The Mobile Data Management Platform (mobile DMP)
A robust Mobile Data Management Platform can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and analytics to do more of what works.
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