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April 28, 2015 |
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Marketing Technologists Defined
SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists. More…
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Creating a Marketing Tech Blueprint
Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships. More…
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Q&A With Progress Software CMO Melissa Puls
Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about technology’s role in her department, the challenges of team realignment, integrating new acquisitions from a marketing standpoint and bringing digital experience marketing to the forefront. More…
Special Report: CRM Tech Trends: Improving Retention, Engagement & ROI
CRM tech solutions are the hub around which smart marketers are creating more personalized and relevant messaging and campaigns. Customer relationship management platforms have been a key part of sales and marketing arsenals for years, and new tech solutions are giving marketers a leg up on critically important areas such as acquisition, but also things that may have been neglected in the past—like customer engagement and creating relevant content. More…
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IBM Report: Brands Must Get to Know Consumers Better
Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel. More…
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| Job Opportunities |
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Marketing Manager
Jackson River LLC, Washington, DC
Product Marketing Manager
Hirsh Industries, Des Moines, IA
Fragrance Marketing Director
Interparfums Luxury Brands, New York, NY
Sales/Marketing Director
Sagora Senior Living, Burleson, TX
Accenture Strategy Digital Marketing Manager
Accenture, New York, NY
Events Marketing Manager
SouthComm, Inc./Cygnus Business Media, Arlington Heights, IL
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Discover how marketing silos can prevent you from delivering relevant customer experiences. In this report see how CMOs at industry-leading companies face the challenges of marketing silos and use data to put their customers first.
Targeting (That’s on Target)
Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes.
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