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April 13, 2015 |
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Special Report: CRM Tech Trends: Improving Retention, Engagement & ROI
CRM tech solutions are the hub around which smart marketers are creating more personalized and relevant messaging and campaigns. Customer relationship management platforms have been a key part of sales and marketing arsenals for years, and new tech solutions are giving marketers a leg up on critically important areas such as acquisition, but also things that may have been neglected in the past—like customer engagement and creating relevant content. More…
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Creating a Marketing Tech Blueprint
Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships. More…
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How Big Data and Marketing Analytics Can Help Sales
Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before. More…
Use Tech to Get Customer-Obsessed
Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise. More…
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The 4 Insights You Need From Your CRM Data
Getting the best right information out of your CRM system can improve your marketing mix across all channels. More…
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| Job Opportunities |
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Search Engine Marketing Manager (SEM)
Alliance HealthCare Services, National, TN
Product Marketing Manager
National Fire Protection Manager, Quincy, MA
Field Marketing Manager
Absolute Software, Austin, TX
PR/Marketing Director
Event Creative, Chicago, IL
Solution Marketing Manager
Data Networks, Inc., Hunt Valley, MD
Legal Marketing Manager
Greenspoon Marder, PA, Fort Lauderdale, FL
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The Brand Marketer's Guide to Participatory Mobile Marketing
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Take Your Videos Global
Nielsen reports 64% of marketers expect video to dominate their future strategies. Want to maximize investment in video by extending impact to international markets? Download this eBook to learn best practices for video translation and localization.
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