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Chief Marketer Tech Talk March 8, 2016
Making the Most of Known & Anonymous Customer Data
Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9. More…
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3 Tips for Improving the Customer Journey with Personalization 
True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users. Here's three ways to make it happen.   More…
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Ways Mobile Tech Can Differentiate Your Rewards Program
Mobile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales. More…

Targeting a Constantly Moving Audience With Digital Advertising
Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated. More…
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Job Opportunities

Marketing Director
CBRE, Washington, DC

Product Lifecycle Services Integrated Marketing Manager - Detroit
Accenture, Detroit, MI

Product Marketing Manager Enterprise Software
280 Group Client, San Francisco, CA

Services Marketing Manager
GE Oil & Gas, Florence/London, United Kingdom

Marketing Manager
InfoSys, CA

Digital Marketing Director
Akamai Technologies, Inc., Cambridge, MA
 
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Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.

7 Lessons from Visionary Content Marketers
Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that hits the mark requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.

 
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