| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
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March 31, 2015 |
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Marketing Ops Tech Tips
Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research. More…
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Persona-Driven Marketing Success
Understanding who customers are and where they are looking for and accessing information is critical, and this story digs in how leveraging persona-driven marketing technology can help direct messages to the right people at the right time. More…
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How Job Churn is Hurting Marketing Data
Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare. More…
Keys to Predictive Scoring Success
The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result. More…
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Special Report: Marketing Automation Trend Watch
New research shows top performing marketers are leveraging martech solutions to manage digital and email campaigns quickly, segmenting audiences and databases. In this Chief Marketer special report, learn how top performers approach and employ marketing automation to drive winning results. More…
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| Job Opportunities |
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Regional Marketing Manager II
Bank of America, Charlotte, NC
Regional Marketing Manager II
Bank of America, Chicago, IL
Customer Marketing Manager-Dell SecureWorks
Dell, Inc., Atlanta, GA
PHYSICIAN RELATIONS MARKETING MANAGER
City of Hope, Duarte, CA
Global Business Segment Marketing Manager for Enterprise Solutions
Dell, Inc., Round Rock, TX
Marketing Manager
Stila Styles LLC, Glendale, CA
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Sweepstakes are no longer simple child’s play. Grand prizes have grown to enormous cash prizes or life-changing vacations and events. Even smaller prizes have grown substantially in variety and numbers offered to draw more players. Gamification gets consumers interacting with your brand in ways never before imagined, while mobile and social tie-ins encourage consumers to share the promotion with friends.
Take Your Videos Global
Nielsen reports 64% of marketers expect video to dominate their future strategies. Want to maximize investment in video by extending impact to international markets? Download this eBook to learn best practices for video translation and localization.
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