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Chief Marketer Tech Talk March 03, 2015
Marketing Tech a Growing Space
The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital. More…
SPONSORED BY:
25% of your customer data will become outdated every year
Improve your marketing campaigns with accurate, up-to-date customer data.
Closing the Gap Between Traditional and Data-Driven Marketing
The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns. More…
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10 Common Webinar Mistakes...and How to Avoid Them
March 4, 2015 @ 1:00 p.m. ET

 

Learn simple ways to improve the entire lifecycle of creating and delivering successful webinars by avoiding the common mistakes!
Putting a Face on Anonymous Data
How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows? More…

Where Should You Focus Your Mobile Budget—On an App or Your Website?
You’re positive your brand needs a strong mobile presence. But what you’re less sure of is where your time, energy and money should be concentrated. More…
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Enter the 2015 PRO Awards!
Recognizing exceptional promotional marketing for 25 years – Entries due by 3/12!
A Simple Process for Tackling Disparate Data Sets
While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare. More…

 
 
Job Opportunities

Online Community Marketing Manager
EMC, Bedford, MA

Digital Marketing Manager for Federal
Dell, Inc., Washington, DC

Field Marketing Manager
TD Bank, New York, NY

Acquity Group Digital Marketing Manager
Accenture, Chicago, IL

Business Marketing Manager
Yelp, San Francisco, CA

Marketing Manager/Director
Plum Perfect, Manhattan, NY
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Database Tech Trends
It’s 2015. Do you know if your B2B marketing strategy is where you want it to be? In this special report, Chief Marketer asks the experts for the top tips and trends you need to improve B2B lead generation, engagement, customer retention and ROI.

Mobile Tech Trends
Marketers who are poised for success know that connecting with consumers via mobile devices is critical in today’s connected world. Be it through webpages, videos and email messages optimized for mobile viewing, or more advanced tech solutions such as location-based messaging, marketers will need to leverage mobile technology more and more moving forward.
 
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